Investments in innovation can feel like one of the riskiest decisions any business can make, particularly when a company lacks in-house IT expertise in this niche, or the technology under consideration is still evolving, as is the case with freight systems. However, like many difficult development decisions, considerations go beyond short term financial cost, or even technical capacity, but impact every aspect of business operations, from efficiency of shipping, through best practice in customer service to compliance and more.

Customer Added Value

When you are in the service delivery business, customer is king, as they say. In particular, how you communicate and the value of what you communicate is what engenders trust and return custom.  Any IT developments that support customer focus are, therefore, an investment in lasting, profitable relationships and business longevity.

A smart freight management software program can deliver on customer satisfaction performance indicators, together with business transformation across diverse operations for companies shipping goods.

Democratisation of business decision making, through tracking capabilities,  integration of customer feedback and promoting stakeholder interests through information transparency is not only good practice, it makes sound business sense. If the customer feels in control and benefits from quality of service, the quantity of return custom and business referrals will follow.

Shipping can be an operational nightmare for goods manufacturers, whose business expertise is in product innovation and development.  Simplifying the process of logistics management relieves companies of the stress and complexity involved in freight systems.

Freight Systems Relief for The Freight Management Industry

By the same token, those transport and logistics providers and freight brokerages involved in the mind-boggling minutiae of shipping goods around the global blood supply also can benefit from simplifying, smart freight management software.

In particular, removing the enormous basic shipping function weight from the shoulders of logistics teams also lets them:

  • Cost Savings. Identify cost savings to invest into other development objectives, such as R&D and product innovation, staff training, recruitment, marketing and so on. This creates virtuous circles of increased customer reach and improved revenues.
  • Staff Productivity. Staff relieved of repetitive and mundane daily tasks can be redeployed to more strategic concerns, such as creating efficiencies within their own job roles and teams that they previously had no time to focus on. Furthermore, greater job satisfaction from more challenging work develops in-house expertise and moral, which has a knock-on effect on talent retention and reduced recruitment costs.
  • Supply Chain Improvement. Flexibility and agile operations are the key to satisfying customer demand and brand growth.Supply chain management is a key aspect of continual improvement in this respect.  When software allows for time-savings, focus can shift to developing and enhancing a flexible supply chain to meet the diverse needs of suppliers and customers.  This too creates positive impacts, including improved customer service and boosted sales.
  • Operational Feedback Loops. The breadth and depth of business data accumulated over time in an intelligent freight management system helps more sound management decision making. Analytics that can be interrogated quickly, producing a variety of report formats mean managers can identify patterns, problems and potential profitable avenues for development.  This creates that hoped for cycle of continual improvement and best practice to enhance how companies do business and remain compliant with diverse regulatory environments.
  • Culture Change. Running a business can often feel like fire fighting, especially during growth spurts. What many business owners aspire to is creating a culture where innovation, challenge and creativity are the daily reality for staff. At this stage, logistics and other departments transition from being considered a cost centre to a profit centre, as Dan Clark of Kuebix observes.


The Bottom Line 

The future of the transportation management industry is already here, whatever further developments arise in hardware and software.   More businesses involved in transport and logistics are already enjoying the proven control and visibility offered by TMS freight management software, together with the evidence of or prospect of greater future profitability.

Leveraging the power of big data, flexible reporting across departments and predictive analytics are enabling not only better business decision making,  faster, but changing logistics management in real time.

Using best-of-class cloud technologies, with options for modular solutions, or comprehensive custom software, that continuously upgraded by a strong technology partner can create innovative, intelligent freight systems for companies of all sizes.